Pharmaceutical In the EU5 countries (France, Germany, Italy, Spain and the UK), interviewed payers and surveyed oncologists recognize that molecularly driven management is a valuable innovation in cancer care, according to the findings of health care advisory firm Decision Resources. However, payer insight and oncologist survey findings show that targeted populations must be highly defined, companion diagnostics optimized, and the cost of diagnostic testing subsidized in order to maximize a new brand's market access potential. 20 March 2013