Generics India's Parliamentary Standing Committee on Health and Family Welfare has proposed a series of measures to make drugs more affordable and accessible to ordinary people, such as increasing the number of drugs under price control, a blanket cap on profit margins of all medicines and promoting the use of generic drugs, reports the Times of India, which notes that the measures, which seek to tackle the problem of the rising price of drugs, that now account for up to 80% of total health care costs, 'are bound to raise the hackles of the pharmaceutical industry.' 10 August 2010