Pharmaceutical The French pharmaceutical market will increase in value in 2009 (in local currency terms), having declined the previous year, according to Drug Expenditure Forecast Model, a report from Research and Markets. During 2008, over the- counter (OTC) and prescription medicine sales were 30.00 billion euros ($40.61 billion), down from 31.00 billion euros in 2007. In 2009, it is expected that drug sales will increase by 0.83% to reach 30.25 billion euros. However, in US dollar terms, as a result of the weakening of the euro, drug sales will experience a 3.43% decline from $44.12 billion in 2008 to reach $42.61 billion in 2009. This will affect the rest of the forecasts in the report. 12 April 2010