Pharmaceutical As part of draconian measures to reduce its debt, the Greek government has ordered that the prices of pharmaceutical products, both branded and generics, be slashed by some 25% - effective early last month (The Pharma Letter May 6), but two companies. Denmark's Novo Nordisk (the world's largest insulin supplier) and privately-held LEO Pharma have said they will not comply, arguing that such reductions would be economically unviable and risk repercussions in other markets. 1 June 2010