Pharmaceutical A new approach to research, along with public policies that support medical innovation, will help biopharmaceutical companies address stubborn diseases with potentially devastating personal and financial consequences, such as cancer and Alzheimer's disease, according to John Lechleiter, chairman, president and chief executive of Eli Lilly (NYSE: LLY), speaking at a keynote address at The Economist's 2011 Pharma Summit: Reinventing Pharma for a New Generation, held in London, UK, yesterday. 11 February 2011