Novo Nordisk subpoenaed in the USA over marketing
Danish insulin giant Novo Nordisk says it has received a subpoena from the office of the US Attorney for the District of Massachusetts calling for the production of documents regarding potential criminal offences relating to the company's marketing and promotion practices for its diabetes treatments NovoLog (insulin aspart [rDNA origin] injection), Levemir (insulin detemir [rDNA origin] injection) and Victoza (liraglutide).
Novo Nordisk said it will cooperate with the US Attorney in this investigation but, at this time, cannot determine or predict the outcome of this matter or assess the consequences thereof. In addition, the company cannot foresee how long the investigation will take or when it will be able to provide additional information.
Last year, Novo Nordisk was found to have breached UK Code of Practice rules, for promoting Victoza prior to the receipt of its marketing authorization on a number of occasions, making claims and comparisons that were misleading, disguising promotional material and failing to provide information which reflected available evidence (The Pharma Letter December 15, 2010).
This article is accessible to registered users, to continue reading please register for free. A free trial will give you access to exclusive features, interviews, round-ups and commentary from the sharpest minds in the pharmaceutical and biotechnology space for a week. If you are already a registered user please login. If your trial has come to an end, you can subscribe here.
Login to your accountTry before you buy
Free
7 day trial access
- All the news that moves the needle in pharma and biotech
- Exclusive features, podcasts, interviews, data analyses and commentary from our global network of life sciences reporters.
- Receive The Pharma Letter daily news bulletin, free forever.
Become a subscriber
£820
Or £77 per month
- Unfettered access to industry-leading news, commentary and analysis in pharma and biotech.
- Updates from clinical trials, conferences, M&A, licensing, financing, regulation, patents & legal, executive appointments, commercial strategy and financial results.
- Daily roundup of key events in pharma and biotech.
- Monthly in-depth briefings on Boardroom appointments and M&A news.
- Choose from a cost-effective annual package or a flexible monthly subscription
The Pharma Letter is an extremely useful and valuable Life Sciences service that brings together a daily update on performance people and products. It’s part of the key information for keeping me informed
Chairman, Sanofi Aventis UK
Today's issue
Company Spotlight
More Features in Pharmaceutical
Copyright © The Pharma Letter 2024 | Headless Content Management with Blaze