From Regional to Global: how Pfizer reworked the pharmaceutical business model

Jorge Puente, Regional President of WW Pfizer gives MeetTheBoss.tv an inside look into how Pfizer became global.

Mr Puente explained to Adam Burns, editor in chief of meettheboss.tv, that the fact he did not know there was a Pfizer international office until the firm invited him to do a lecture, really became a telltale sign that change needed to take place at the pharmaceutical giant.

He goes on to develop the example by supplying the underlying corporate culture that led Pfizer International to generate more revenues then Pfizer US. The ability to 'have this customer oriented philosophy where we are there for the customer first' was the basis for change.

When Pfizer looks globally at providing medication the need to look at the needs of patients in regions becomes a much greater challenge then looking at providing a blanket of solutions. Mr Puente cites the example of diabetes in the USA, as opposed to Asia, to show why going global needed to be though about differently.