Pharmaceutical During the late 1960s and early 1970s, Japanese style management was venerated in business schools and books as the way to build successful enterprises. Japanese companies validated this assumption by capturing worldwide market share in diverse products, such as automobiles and electronics, writes P Reed Maurer, long time pharma industry watcher who is president of International Alliances Limited, in his regular exclusive insight for The Pharma Letter. 22 May 2017