Precision intelligence: helping pharma teams reduce HCP fatigue

An Expert View from Susan Hill, VP & general manager of customer engagement at IQVIA, on the way that interactions with HCPs can be improved through new technologies and changing practices.

With evolving patient pathways, advances in technology and surges of new data, traditional commercial models have been disrupted, and the expectations and preferences of healthcare providers (HCPs) have changed.

Driven by the speed, practicality and convenience of remote engagements, HCPs and patients now rely more heavily upon digital and social channels to communicate with the healthcare industry.