360|Connex: The AI-rooted tool that informs and maximizes pharma's KOL engagements

Across pharma companies, teams invest so much time and resources in engaging with their key customers, whether it be at congresses or one-on-one meetings with Key Opinion Leaders (KOLs), and have such a plethora of data surrounding these activities and interactions, that recording and making sense of it all—let alone maximizing the value of engagements according to organizational objectives—can seem a near impossible challenge.

It is a struggle that Scott Reese (pictured below) and his colleagues at Evolution Health Group knew about only too well, having heard pharma clients tell them countless times about their lack of a system for managing KOLs, feeling overwhelmed at the volume of interactions and failing to derive full benefit from these activities as a result.