In Japan, good people are available

The one-two punch that guarantees success in Japan’s pharma market is a new drug and good people to execute its development and marketing. One without the other is like a kiss without a squeeze, writes long-time Japan pharma watcher and president of International Alliances Limited P Reed Maurer in his exclusive column for The Pharma Letter.

Ever since Japan opened its doors to the West, it searched the world for the best technology and brought it home to make it better. New is better than old.

An every-day example is the absence of old cars on Tokyo’s streets. Also, it’s not easy to find a used car dealer. One never sees a garage sale and flea markets are rare except for antiques. Laundromats are scarce. Who wants to use a machine used by someone else?