A massive market beckons, but Novo CEO sees shared purpose in obesity
The race to meet sudden, stratospheric demand for new anti-obesity meds is hotting up, but Novo Nordisk (NOV: N) CEO Lars Fruergaard Jørgensen takes a collegiate approach.
According to analysts, the global market for obesity treatments is set to be worth $27 billion by 2028, growing annually at a blistering average of 17%.
Such swollen forecasts are in no small part the result of R&D investments made by Novo Nordisk, which leads the way in combating a disease which affects 13% of the global population, according to the World Health Organization (WHO).
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