The life sciences arm of Google-parent company Alphabet (Nasdaq: GOOGL), Verily, has announced that four of the world’s leading pharma companies have joined its Project Baseline initiative.
This project is aimed at engaging more patients and clinicians in research and speed evidence generation, and the companies that signed up to be part of it now include Novartis (NOVN: VX), Otsuka Pharmaceutical (TYO: 4578), Pfizer (NYSE: PFE) and Sanofi (Euronext; SAN).
"We have the opportunity to develop a new trial recruitment model"It is hoped that Verily’s strategic alliances with these drugmakers will lead to the development of digitally innovative, patient-centered clinical research programs using Project Baseline’s evidence generation platform and tools.
This article is accessible to registered users, to continue reading please register for free. A free trial will give you access to exclusive features, interviews, round-ups and commentary from the sharpest minds in the pharmaceutical and biotechnology space for a week. If you are already a registered user please login. If your trial has come to an end, you can subscribe here.
Login to your accountTry before you buy
7 day trial access
Become a subscriber
Or £77 per month
The Pharma Letter is an extremely useful and valuable Life Sciences service that brings together a daily update on performance people and products. It’s part of the key information for keeping me informed
Chairman, Sanofi Aventis UK
Copyright © The Pharma Letter 2024 | Headless Content Management with Blaze