US House will not force drugmakers to list prices in TV ads

19 September 2018

Lawmakers in the US House of Representatives have ditched a widely-supported amendment that would have changed the rules on advertising pharmaceutical products, requiring drugmakers to list prices in TV adverts.

At the time of its introduction last year, the American Medical Association (AMA) welcomed the legislation, saying it would help bring “much-needed transparency to drug pricing and provide a clear benefit to consumers struggling with exorbitant costs.”

The amendment was said to have been favored by both Democrats and Republicans, and patient groups, leading some to point the blame for its failure at pharmaceutical lobbyists.

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