The trust complex - strengthening the fundamentals of communications is more important than ever
In an Expert View piece, Mark Seymour, Director and Head of Media, Healthcare, at FleishmanHillard London, argues that in the ever-evolving world of healthcare, the rules of communications have not changed, they have just become more intricate, demanding a renewed focus on the essentials.
The pharmaceutical industry of 2024 is full of change and movement, amid the complexities brought by technological advancements including AI, shifting regulatory and pricing frameworks, and other market dynamics.
Growing distrust
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