Social media set to drive pharma into bright future

Social media is not only being used as a straightforward means of communicatation and marketing, it is also playing an important role in identifying trends, challenges and listening to what patients are talking about.

It gives individuals, communities, businesses and non-government organizations unprecedented connectivity anywhere in the world in real time.

Communications continue to advance at breakneck speed and social media is the digital platform where global conversations are taking place. The number of health apps have grown exponentially, enabling far greater consumer engagement and empowerment.