Pharma switches on to power of social media

Social media is proving to be a powerful force in creating conversations with patients, and increasing numbers of pharmaceutical organisations are recognizing its potential. According to Liz Skrbkova, Global Communications Manager at Novo Nordisk, “it’s encouraging to see many pharma companies dipping their toes in social media today, with some clear leaders at the front of the pack.”

Ms Skrbkova was one of the featured speakers at the 2016 Social Media in the Pharmaceutical Industry Conference held in London, January 20-21, reported here for The Pharma Letter by Dr Nicola Davies. Marketing experts and communications officers stood to learn much from top digital experts and pharma execs who revealed key insights on using social media as a tool for social listening, pharmacovigilance, and digital marketing.

Social Media: A two-way conversation