Purdue Pharmaceuticals has announced its decision to halt all marketing efforts for its opioid products — including the controversial Oxycontin (oxycodone) — in Canada.
The US company, which is privately held, ceased all marketing operations as of June 20, 2018, according to a letter received by Canadian Health Minister Ginette Taylor.
Health Canada has requested that all opioid manufacturers voluntarily cease marketing operations until such a time as the government can formulate an official policy response to the ongoing addiction epidemic.
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