Purdue pulls marketing on opioids
Privately-held US drugmaker Purdue Pharma is to cease its activities to push sales of its opioid drugs to doctors.
Purdue will continue selling the products but will stop sending its sales force on promotional visits to doctors, a move that will see the company cut 200 jobs.
The decision was announced by Bloomberg and comes amid a public and political outcry about addiction problems in the USA allegedly being caused by the selling of prescription opioids in the USA such as Purdue’s Oxycontin (oxycodone). The company is one of those facing lawsuits over its marketing of these drugs.
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