Physicians' perception of sales representative calls assessed by Cegedim

Audited marketing figures on physicians' perception of sales representative calls, showing that 93.8% of physicians worldwide find rep calls useful and of value to their practice, have been released by Cegedim Strategic Data (CSD), a provider of integrated health care market research.

The analysis was conducted through CSD's detailing audit according to a continuous diary-based methodology in over 30 countries and showed that overall 93.8% of physicians worldwide, both GPs and specialists, find sales representative calls useful and of value to their practice, based on over 5.6 million product detailing mentions.

This 93.8% includes 33.3% who find rep calls "very useful and of value," 60.5% "somewhat useful and of value." The remaining 6.2% represents those physicians who find visits from reps "not at all useful or of value" to their practice. At the end of 2010, traditional detailing spending represented 61% of audited marketing channels worldwide.