Pharma tech spend shows greater focus on 'here and now' tools during pandemic
COVID-19 has led pharma companies to rethink their operations and customer access, says GlobalData research.
GlobalData’s latest report, Digital Transformation and Emerging Technology in the Healthcare Industry – 2020, reveals that social media and cloud computing became the leading technologies for current investments for pharma in 2020, with respectively 60% and 56% pharmaceutical industry professionals confirming this trend.
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