Pharma urged to join disease prevention fight or get left behind

By Katie Osborne, in Barcelona

Pharmaceutical companies that fail to get involved in disease prevention will ‘get left behind,’ delegates at an international conference have been told.

Speaking at the 14th annual eyeforpharma conference in Barcelona, Spain, this week, Sanofi Pasteur’s chief operating officer David Loew, warned that, as the industry moves away from sales force driven models to more collaborative models, it was vital that pharma took its seat at the ‘disease prevention’ table.