Pharma companies fight back on TV ad pricing requirement

17 June 2019

Last month, the US Department of Health and Human Services (HHS) announced a new rule demanding that direct-to-consumer television advertisements for certain pharmaceuticals and biologics state the list price of the medicine being advertised.

The rule was announced by HHS secretary Alex Azar as part of his efforts – alongside President Donald Trump – to bring down drug costs and to increase transparency around prices.

On Friday, three major USA-based pharma companies and the Association of National Advertisers, filed suit in the US District Court for the District of Columbia, seeking to prevent the rule from taking effect on July 9.

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