Pharma boss speaks of hurt at 'how badly this industry is talked about'
A survey compiled by US consulting firm the Reputation Institute put Bayer (BAYN: DE) in the top 10 of a list of the world’s most reputable pharma companies.
As the likes of Dieter Weinand (pictured above), president of the German life sciences group’s pharma unit, know, however, the public and media do not always differentiate between one company and the next – one bad news story about the industry can lead to all drugmakers being tarred with the same brush.
"Our objective is always to make our products as broadly available as possible"
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