Pfizer settles claim it misled New York consumers
American drugmaker Pfizer (NYSE: PFE) has agreed to pay $700,000 to settle allegations that it misled customers with a co-payment coupon program in its home state of New York.
The allegations relate to a marketing program for products including Estring (estradiol) and Quillivant XR (methylphenidate).
According to the New York state attorney general’s office, customers ended up paying far more for products than advertising suggested they would.
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