New York, USA-based pharmaceutical giant Pfizer (NYSE: PFE) has defended its decision to raise the price of around 100 drugs in the US market by up to 20% in 2017.
In a statement, the company said: “Pfizer has always priced responsibly and believes that innovative medicines are one of the most valuable and cost effective segments of healthcare spend.”
When Allergan (NYSE: AGN) chief executive Brent Saunders vowed late last year to limit annual price increases to single digits, it seemed to mark a change in mood over US pricing.
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