Patients the real drivers of the rebrand to medicine, says CMO of world's largest cannabis company
Canada-based Canopy Growth (TSX: WEED) is the world’s largest cannabis company, by market cap, and it aspires to be a world leader in developing the drug as a medicine.
But the company’s chief medical officer, Mark Ware (pictured above), told The Pharma Letter that the most powerful voice in the rethink of how cannabis is being seen and used, came from patients.
“They are telling us that cannabis is helping them in a variety of forms for a bewildering array of conditions,” Dr Ware said. Of course, ever-increasing understanding of the endocannabinoid system has come alongside these patient narratives.
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