The entry of seven new agents into the non-small cell lung cancer (NSCLC) drug market - and in particular the entry of two immunotherapies - in addition to increased use of drugs behemoth Pfizer’s (NYSE: PFE) Xalkori (crizotinib) will drive the NSCLC drug market to increase from $4.6 billion in 2011 to over $6 billion in 2021, according to the findings of a new study by health care advisory firm Decision Resources.
This growth will occur despite generic/biosimilar erosion of key agents used in the management of NSCLC. Sales of Eli Lilly’s (NYSE: LLY) Alimta (pemetrexed), a branded drug that dominated the 2011 NSCLC market, will weaken significantly in the second half of the forecast period owing to entry of generics.
Increasing personalized therapy
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