The prize for leading the way in the burgeoning obesity market will be one of the richest in pharma.
So it is no surprise to see a response from Novo Nordisk (NOVN: VX) to competitor Eli Lilly (NYSE: LLY) gaining US Food and Drug Administration (FDA) approval for Zepbound (tirzepatide), its glucagon-like peptide-1/gastric inhibitory polypeptide (GLP-1/GIP) dual agonist, to treat the condition.
Novo Nordisk launched a Phase III trial with the aim of proving the superiority of its pipeline combination therapy CagriSema as a weight loss drug over Zepbound.
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