Mastering data to turn medicinal product regulations into business value

In our weekly expert view piece, Darren Cooper, director of industry solutions at Stibo Systems examines the implications and potential benefits of the Indentification and Medicinal Products (IDMP) standards.

As regulations continue to evolve, the pharmaceutical industry is faced with a series of new demands as it manages information to meet increasing challenges.

Designed to support the unique identification and exchange of regulated information, the recent introduction of Identification of Medicinal Products (IDMP) standards could go some way to addressing the ambiguity around how medicines are packaged, marketed, sold, dosed and consumed in different countries.