Mandatory marketing code for drugmakers in India to have strong penal provisions
In India, the mandatory marketing code for pharma companies would be having strong penal provisions in order to prevent bribing of doctors for prescribing drugs by drug companies.
The voluntary code which was applicable till June 2015 has been allotted four extensions, according to a web posting by Brand India Pharma, an initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF (India Brand Equity Foundation).
The provision comes in the wake of large number of doctors being bribed by pharma companies. The Ministry of Chemicals and Fertilizers had come up with a Uniform Code of Pharmaceutical Marketing Practices (UCPMP) in January 2015 in consultation with industry.
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