Indian pharma company Lupin (BSE: 500257) and German family-owned drugmaker Boehringer Ingelheim are to forge a joint strategic alliance for co-marketing linagliptin in India.
Boehringer Ingelheim has a strong presence in trhe DPP-4 inhibitor market, of which linagliptin is one, in India. Lupin will market and sell linagliptin under the brand name Ondero for the monotherapy and Ondero Met for the fixed-dose combination with metformin, which will be promoted by Lupin’s dedicated diabetes specialty field force. Boehringer Ingelheim will continue to sell its linagliptin and metformin combination as Trajenta and TrajentaDuo, respectively, through its own sales force and network.
Lupin’s anti-diabetic portfolio contributes 15% to Lupin’s India formulations sales. Lupin is the fourth largest company in the anti-diabetes segment and currently has 6.44% market share of the overall diabetes market, according to IMS figures quoted by Lupin.
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