Looking under the skin of a drugmaker's drive to infuse digital into its DNA
Given that they have a certain luxury for blue sky thinking and the capacity to lead rather than react to industry and societal trends, for big pharma companies to have highly ambitious digital strategies is not unusual.
For such companies, these strategic bets on new technology are frequently backed by major investment, dedicated board members and far-reaching objectives to transform drug discovery, development and other operations.
'A wholistic view'
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