Fake medicines campaign targets public, medics and drug industry
The annual Fight the Fakes Week campaign was launched on Monday.
This year, the strapline of the campaign is Be Aware, Speak Up, Fight the Fakes, with warnings about falsified medicines set to be shared across social media and elsewhere.
The campaign is about raising awareness for the general public, but is also targeting doctors, nurses, researchers, wholesalers, pharmaceutical executives and medical and pharmacy students.
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