European pharma industry moves to promote value-based pricing
The European pharmaceutical industry is to work closely with health economists to develop a standardized framework for evaluating health outcomes.
The European Federation of Pharmaceutical Industries and Associations (EFPIA), Europe’s umbrella organization of pharma trade groups, has partnered with the non-profit International Consortium for Health Outcomes Measurement (ICHOM) to push the agenda forward.
The EFPIA wants to “catalyze the measurement of standardized health outcomes,” to promote value-based, or outcomes-based pricing.
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