Eisai joins trend to enter Russian pharma market, with Halaven launch
Japanese drug major Eisai (TYO; 4523, through its EMEA (Europe, Middle East and Africa) unit, has announced it is expanding its operations by establishing a new sales and marketing operation in Russia, a market that has seen a great deal attention from multinational pharmaceutical companies in recent times.
Eisai’s market entry will be based on launching its in-house developed innovative breast cancer treatment, Halaven (eribulin), which is expected to be during the second quarter 2013. Following this, Eisai expects to launch its epilepsy portfolio including: Zonegran (zonisamide) – the first of its drugs to gain approval in Russia (The Pharma Letter June 28, 2012), Exalief (eslicarbazepine acetate), and will seek regulatory approval of Fycompa (perampanel) and Inovelon (rufinamide).
Russian market expected to reach $60 billion by 2020
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