As was the case in 2018, drug pricing pressure from regulators, patients, politicians and payers will remain through 2019 and aggressive negotiation tactics to drive down drug prices are expected.
Data and analytics company GlobalData’slatest annual outlook report, The State of the Biopharmaceutical Industry – 2019, reveals that 51% of global industry respondents believe that drug pricing and reimbursement constraints will have the greatest negative impact on the pharmaceutical industry in 2019.
According to Bonnie Bain, global head of pharma at GlobalData, this response is not surprising, especially given that increased pressure from the USA’s Trump administration led to price freezes in 2018.
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