Doctor communication and handling legal restrictions on the pharmaceutical market in Poland

Doctor’s surgery remains the most typical place where doctors are willing to meet representatives of pharmaceutical companies. On the other hand, most doctors have also heard of modern forms of pharma marketing, according to a survey conducted by market research group PMR among doctors in Poland, the results of which have been presented in the report titled Modern and traditional forms of effective pharmaceutical marketing.

In the study, PMR asked doctors in Poland questions about their knowledge of the specific forms of communication between doctors and pharmaceutical companies. It appears that the most typical place where doctors meet representatives of pharmaceutical companies remains the doctor’s surgery - during working hours (99%) or off-working hours (97%), as well as meetings at scientific conferences (100%) - almost all doctors have heard of this possibility.

Phone contact (mostly involving the arrangement of subsequent appointments) and contacts during post-marketing surveillance are also among the generally popular ways of liaising with pharmaceutical companies (each garnering over 90% of responses), says PMR.