Digital pharma: identifying the likely drivers and dangers in a technological revolution that could transform health care
It is no longer a question of if a digital revolution will happen in health care; it has.
Neither is there any doubt in the industry that this revolution will be the key to making precision medicine a reality, with Steve Jobs’ prediction that the biggest innovations of the 21st century will be at the intersection of biology and technology now a widely accepted claim.
Talk of when the revolution might happen no longer seems relevant, because it has already started. Barely a day goes by when there is not an announcement involving a new technology-led innovation in health care, or a collaboration between pharma and a tech company.
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