COVID-19 represents a chance for pharma to recruit the best of the next-generation, says PTC's Hege Sollie-Zetlmayer

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Nobody can doubt that the pharmaceutical industry is home to some very smart and ambitious minds, but it is also true that sometimes the sector has missed out to other careers in attracting top talent.

But the COVID-19 pandemic’s impact on almost every aspect of society, and the role of pharma in returning the world to normal, could make the industry a first choice for many outstanding graduates that might previously have been looking elsewhere.

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