By Dr Nicola Davies
Whether or not to vaccinate is one of the hottest debates in the contemporary health and pharma industry. On one hand, there is a greater amount of effective vaccines available that are able to reach a larger number of children worldwide.
On the other hand, recent data shows that mistrust towards vaccination has been slowly growing in the developed world. Such patterns could potentially sabotage collective immunization programs that are pivotal for the preservation of lives. To understand how to improve the promotion of vaccines, it is important to first understand the ideas and concerns that fuel anti-vaccine movements.
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