Cipla's digital initiatives in respiratory space applauded

4 March 2020

Digital marketing in pharma is gaining increasing importance in recent times and Indian drugmaker Cipla (BSE: 500087) can be termed as a pioneer in this space from the Indian market perspective, as it has successfully used a digital strategy to promote disease awareness and grow leadership position in asthma, says data and analytics company GlobalData.

Over the past three years, Cipla launched digital commercial campaigns with an aim to encourage asthma patients to opt for inhalation therapy and lead a life without any restriction.

GlobalData’s ‘Digital Marketing Intelligence’ identified a diverse portfolio of unbranded digital assets from Cipla for patients with respiratory conditions, including asthma – breathfree.com (website), Mybreathefree (mobile app), Breathefree (Facebook and Twitter pages) and breathefreetv (YouTube channel).

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