Exclusive: Changing pharma marketplace means new dynamics to deal with, says Mundipharma executive
The pharmaceutical market is changing, says Georg Toufar, chief marketing officer of Mundipharma International, in an exclusive article for The Pharma Letter, providing some insight on how to deal with these changes.
Some refer to the evolution of “Pharma 3.0” a seismic shift in the market place that has led to a new set of market dynamics to contend with, be it rising payer expectations and patient consumerism; poor scientific productivity; or the ever increasing focus on real-world evidence of value.
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