Canadian trade group changes name to Innovative Medicines Canada
Ringing in the New Year with a new name, Canada’s Research-Based Pharmaceutical Companies (Rx&D) is changing its brand to become Innovative Medicines Canada to better reflect its values and mandate.
“Our everyday work is reflected in our new brand, and we’re very excited to unveil this new name to Canadians,” said Russell Williams, president of Innovative Medicines Canada, adding: “Innovation is not only what we do, but also how we do things. Along with our members, we are pushing the boundaries in how we deal with illnesses, how we work with our partners and how we demonstrate the value of innovative medicines and vaccines.”
Following an extensive consultation and engagement with key stakeholders and partners in the life sciences community, Rx&D developed a new brand that better aligns with its values and work and resonates with all partners.
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