As multinationals recalibrate their India operations, Indian pharmas eager to raise their game
Are multinational pharmaceutical companies losing ground in India? The ongoing restructuring and overhaul taking place at several multinational drug companies based in India, including the sale of brands and the closing of non-core units, came up for discussion at a recent event, reports The Pharma Letter’s India correspondent.
Experts noted that many drug multinational companies appear to be selling off or ceasing to promote their established brands in India.
Citing the case of Novartis’ (NOVN: VX) Indian subsidiary selling three established brands to Dr Reddy's Laboratories (BSE: 500124) last month, and Eli Lilly (NYSE: LLY) selling off two of its best-selling diabetes brands, Humalog (insulin lispro) and Trulicity (dulaglutide), to Cipla (BSE: 500087) last October, industry stalwarts present at the recently concluded Bio Asia summit, debated the change in strategy being adopted by multinationals.
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