Digital health: An uncertain future

18 April 2016

By Katie Osborne

An exponential growth in the global digital health market is giving pharma and life science companies a clear opportunity to play a greater role in delivering improved patient experiences, better clinical outcomes and cost-savings.

There is little doubt that as patients demand a greater say in their treatment and healthcare providers call for lower drug costs, pharma’s business model must adapt. But how should this be done?

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