AI in pharma: hype or reality?

20 December 2018
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Does the way artificial intelligence (AI) is used in pharma need to be reimagined? Irina Efimenko, chief executive of Russian analytics experts Semantic Hub, and Mike Samsonov, chief medical officer of R-Pharm, consider this question in an Expert View piece.

All-pervasive data

Nowadays, data is everywhere. The Harvard Business Review declared data scientists “who can coax treasure out of messy, unstructured data” to have the sexiest job of the 21st century1. New technologies are adopted faster and faster every year.

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