ABPI code changes up for consultation

30 August 2018

The code of regulations that dictates how pharma should and should not promote its medicines in the UK is set to be updated, with proposed changes now open to consultation.

In the Association of the British Pharmaceutical Industry (ABPI) Code of Practice, standards are set for drugmakers covering issues including advertising and sponsorship, the activities of sales representatives, hospitality and promotional meetings and all other sales promotion communications to healthcare practitioners and the public.

It is administered independently of the ABPI by the Prescription Medicines Code of Practice Authority (PMCPA).

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