90% of pharmaceutical professionals believe business environment is positive

According to a pre-event survey by UBM Live ahead of the CPhI Worldwide 2012 meeting, 97% of visitors expect sales to increase or stay the same over the next 12 months (up from 90% over the last 12 months), and 90% rate their business opportunity in the global pharmaceutical market positively.

Attendees expect pockets of innovation to positively impact their overall business including GMP certification (64.8%), the rise in generics (58.6%), the move toward outsourcing (53.4%) and supply chain security (50.4%). The visitors polled represent pharmaceutical buyers who plan to attend CPhI Worldwide, set for October 9-11 at the Feria de Madrid in Spain. CPhI and co-located events ICSE, InnoPack and P-MEC Europe host 2,200 suppliers offering ingredients, finished dosage, contract services, equipment, and packaging.

"As part of our ongoing commitment to driving growth and innovation in the global pharmaceutical market, CPhI provides an efficient and effective platform for the most active buyers to identify business opportunities and meet with potential partners to move the industry forward," commented CPhI Portfolio director, Greg Kerwin, adding: "Despite global economic uncertainly, we are enthused to see such optimism and focus on innovation from the leaders in the pharmaceutical industry."