Pharmaceutical In a trial dubbed EURTAC, the first Phase III study to include Western lung cancer patients first-line treatment with erlotinib, Swiss drug major Roche's (ROG: SIX) blockbuster Tarceva, nearly doubled progression-free survival compared with chemotherapy, according to research presented at the 14th World Conference on Lung Cancer in Amsterdam, Netherlands, hosted by the International Association for the Study of Lung Cancer (IASLC). 6 July 2011